11th July 2011
We all know that we should have a marketing plan – that having goals and a path to achieve them is critical to our business success….and our mental health!
Most of us will take that next step and create a marketing roadmap…but too many of us fail to pu...
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11th July 2011
I heard this a number of years ago and it really resonated with me – gave me that a-ha moment: People don’t really buy a drill, they buy the hole – what the drill will do for them.
So, explain to your prospective clients what it is that you can do for ...
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